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DMD Academy Course Sequence:

Sophomore Year- Media Arts-Intro

Junior Year- Media Arts 1

Senior Year- Media Arts 2

Non Discrimination Policy: San Francisco Unified School District. District programs, activities, and practices shall be free from unlawful discrimination, harassment, intimidation, and bullying of any pupil based on the pupil's actual race, color, ancestry, national origin, ethnic group identification, age, religion, marital or parental status, physical or mental disability, sex, sexual orientation, gender, gender identity, or gender expression; the perception of one or more of such characteristics; or association with a person or group with one or more of these actual or perceived characteristics.  This policy applies to all acts related to school activity or school attendance occurring within a school under the jurisdiction of the superintendent of the school district (Education Code 234.1).

Digital Media Design (DMD) Academy Overview

Join DMD today!

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Field Trip to Disney Family Museum for Tour & Animation Workshop-October 2016

Field Trip to Disney Family Museum for Tour & Animation Workshop

About This Academy

The Digital Media Design (DMD) Academy (formerly the Academy of Information Technology) (an Arts, Media, & Entertainment (AME) CA Industry sector program) at Lincoln High School is a three year program designed to introduce high school students to the ever-expanding digital workplace and to the many and highly varied career opportunities it offers.


The Digital Media Design (DMD) Academy equips students with the personal, analytical, technical and communications skills they need to thrive in IT as well as the digital multi-media skills and experiences needed to function in today's world- whether in higher-education, professional careers or every-day life.


Students take Media Arts-Intro their sophomore year learning about Microsoft Office software in depth, as well as having an introduction to Adobe Photoshop for print & web image creation.  They spend their junior year in Media Arts 1 learning about quality design principles and Adobe Illustrator in depth for multi-media creation. Between their Junior and Senior year, students work as paid interns at firms specializing in IT and Multi-Media/Advertising as well as at IT/Multi-Media departments in various corporations and industries.  Senior year students take Media Arts 2 learning digital video production and digital animation, as well as some basic web design.

DMD EA/Tech Field Trip

DMD Career Day Field Trip March 5, 2015

2014 San Francisco Adobe Youth Voices Live Event

DMD Guest Speakers From


DMD Field Trip to Pandora Headquarters

Guest Speaker: Xbox

Guest Speakers: Google

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DMD had two current Google employees (a Computer Programmer and a Network Systems Expert) come to speak about their job roles, experiences at working at Google, their educational and professional experience background getting them to where they are now, and their advice for students for getting into the technology sector.  Students then asked them many questions.

Guest Speakers: Mekanism

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DMD had two employees from the San Francisco-based multi-media/social media company, Mekanism (, speak about their job roles, experiences at working at Mekanism, their educational and professional experience background getting them to where they are now, and their advice for students for getting into the multi-media/social media/advertising sectors.

Adobe Project Pitch Field Trip

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AYV Project Pitches

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Contact Info. for DMD Academy:

Jorge Goncalves (DMD Lead Teacher)


Christopher Vetrone


Do you love using computers?  Do you want to learn about using different software programs, making digital videos, making animations, and much more related to technology?  If so, then join DMD !!  If you are going to be a sophomore or a junior next school year and want to join this academy, please speak to Mr. Goncalves in Room 239 or email him at  as soon as possible because spaces fill fast.